About The Recommended

The Recommended is an internet shopping guide brought to you by Immediate Media. Our small team of writers scour the web to find the most knowledgeable experts to interview about the best products to buy online.

Our mission is simple: to help you shop smarter.

Our articles feature all the information you need to make an informed purchasing decision, highlighting what you should look for (and avoid) when shopping online.

Looking to find your next mascara or foundation? We have articles for that, with recommendations from some of the world’s leading make-up artists. Want to level up your home gym? We have a whole section of fitness product best lists recommended by world-class personal trainers and physiotherapists. Time to treat your furry friend to some new dog treats? We have you covered, with recommendations from qualified animal experts. You get the idea.

You can trust our shopping guides because they're built on our experts' years of experience in their fields, with product recommendations that are independent and unbiased. We do feature advertising and may also earn an affiliate commission, but this does not influence our editorial and product recommendations.

We’re a small team who love what we do, and we hope you do too.

Follow us on Twitter and Instagram to keep up to date with all our expert recommendations. 

Meet The Recommended Team

Ruairidh Pritchard, Digital Editor

Ruairidh Pritchard founded The Recommended in February 2022. Ruairidh has a degree in journalism and started his career in fashion and travel before moving on to tech, and now covers all manner of products as the Digital Editor of The Recommended.

Read some of Ruairidh’s articles here.

Luke Chamberlain, Staff Writer

Luke Chamberlain is a Staff Writer for The Recommended and looks after our Fitness content, as well as contributing to our Household and Pet content. Luke has previously worked across news and features in previous roles at Outdoor Swimmer magazine and for B2B titles. When not writing expert buying guides for The Recommended, Luke spends his time trail running and failing at fantasy football.

Read some of Luke’s articles here.

Isobel Nutbrown, Staff Writer

Isobel Nutbrown is a Staff Writer at The Recommended and looks after our Cosmetics content, as well as contributing to our Household and Pet content. Isobel has years of experience creating digital content and has previously worked with brands including Omorovicza Budapest, Amika Haircare, and The Handmade Soap Co. When she’s not writing buyer’s guides for The Recommended, Isobel can usually be found with her head in a book or attempting to cook something (with varying levels of success).

Read some of Isobel’s articles here.