About The Recommended

The Recommended is an expert advice and shopping recommendations guide brought to you by Immediate Media. Our small team of writers scour the web to find the most knowledgeable experts to interview about the best products to buy online.

Our mission is simple: to help you shop smarter.

Our articles feature all the information you need to make an informed purchasing decision, highlighting what you should look for (and avoid) when shopping online.

Looking to find your next mascara or foundation? We have articles for that, with recommendations from some of the world’s leading make-up artists. Want to level up your home gym? We have a whole section of fitness product best lists recommended by world-class personal trainers and physiotherapists. Time to treat your furry friend to some new dog treats? We have you covered, with recommendations from qualified animal experts. You get the idea.

You can trust our shopping guides because they're built on our experts' years of experience in their fields, with product recommendations that are independent and unbiased. We do feature advertising and may also earn an affiliate commission, but this does not influence our editorial and product recommendations.

We’re a small team who love what we do, and we hope you do too.

Follow us on Twitter and Instagram to keep up to date with all our expert recommendations. 

Meet The Recommended Team

Ruairidh Pritchard

Ruairidh Pritchard, Digital Editor

Ruairidh Pritchard founded The Recommended in February 2022. Ruairidh has a degree in journalism and started his career in fashion and travel before moving on to tech, and now covers all manner of products as the Digital Editor of The Recommended.

Read some of Ruairidh’s articles here.

Cordelia Aspinall

Cordelia Aspinall, Ecommerce Writer

Cordelia Aspinall is a Staff Writer for The Recommended. Cordelia has previously worked and written for digital publications including Condé Nast Traveller, The Evening Standard, Cosmopolitan, and several other lifestyle brands. When she’s not busy writing buying guides for The Recommended, Cordelia can be found running the streets of London, sipping on cocktails, or booking her next weekend getaway for some sun!

Read some of Cordelia’s articles here.

Finn Byrne

Finn Byrne, Ecommerce Writer

Finn Byrne is a writer for The Recommended. Finn has previously worked for the online news publication MyLondon and has written for The Mirror, The Star, and The Express. When he isn’t writing for The Recommended, Finn can be found playing football or with his head in a book.

Read some of Finn’s articles here.